2015 Winners

5th Annual 2015 PR World Awards

PR People

PR Executive of the Year
Gold Winner
Matt Kovacs, President – Blaze PR (Santa Monica, CA USA – 11 – 99 Employees)

PR Department of the Year
Gold Winner
Kelly Parisi, Chief Communications Executive – Girl Scouts of the USA (New York, NY USA)

PR Achievement of the Year (PR Agency)
Gold Winner
Activision Publishing, Inc. (Santa Monica, CA USA – 2,500 or more Employees) and PMKBNC (Los Angeles, CA USA – 100 – 499 Employees) for Destiny First Consumer Brand Featured in Newsweek Special Collector’s Edition – Key Players: Genevieve Waldman (Activision), Kelvin Liu (Activision), Andrew Meyer (Activision), Walker Adamson (Activision), Michele Wyman (PMKBNC), Christi Lardy (PMKBNC), Evan Bader (PMKBNC)

PR Achievement of the Year (Organization)
Gold Winner
Girl Scouts of the USA (New York, NY USA – 100 – 499 Employees) for Girl Scouts PR Team Adds ‘Byte’ to Its Iconic Cookie Program – Key Players: Kelly Parisi, Stewart Goodbody, Josh Ackley, Marissa Driscoll, Erika Sosa, Michael Lopes, Kayla Santalla, Valerie Geiss

PR Work (Case Study) – Best Case Study for U.S.A.
Gold Winner
Girl Scouts of the USA (New York, NY USA – 100 – 499 Employees) for Girl Scouts Successfully Revolutionizes and Reboot An Icon

Best Use of Social Media or Digital Media Campaign of the Year
Gold Winner
Blonde 2.0 (Tel Aviv, Center, Israel – 11 – 99 Employees) for StoreDot – The Electrifying Pitch That Conquered The Internet

Crisis or Issues Management Campaign of the Year
Gold Winner
Medtronic plc (Minneapolis, MN USA – 2,500 or more Employees) for Medtronic Overcomes Challenging Environment to Acquire Covidien

Consumer Launch Campaign of the Year
Gold Winner
Activision Publishing, Inc. (Santa Monica, CA USA – 2,500 or more Employees) and PMK*BNC (Los Angeles, CA USA – 100 – 499 Employees) for Consumer Launch of Destiny the Video Game

Global Campaign of the Year
Gold Winner
Activision Publishing, Inc. (Santa Monica, CA USA – 2,500 or more Employees) and PMK*BNC (Los Angeles, CA USA – 100 – 499 Employees) for Global Launch of Destiny the Video Game

Nonprofit Campaign of the Year
Gold Winner
Girl Scouts of the USA (New York, NY USA – 100 – 499 Employees) for Girl Scouts Adds a ‘Byte’ to Its Iconic Cookie Program

Product Brand Development Campaign of the Year
Gold Winner
Activision Publishing, Inc. (Santa Monica, CA USA – 2,500 or more Employees) and PMK*BNC (Los Angeles, CA USA – 100 – 499 Employees) for Destiny Branding: Introducing a New Video Game Franchise

Technology Campaign of the Year
Gold Winner
Blonde 2.0 (Tel Aviv, Center, Israel – 11 – 99 Employees) for Yo! – the one word campaign

PR Agency of the Year
Gold Winners
Bhava Communications (Emeryville, CA USA – 11 – 99 Employees)
Eastwick (San Francisco, CA USA – 11 – 99 Employees)

Innovative PR Agency of the Year
Gold Winner
PPR (Sydney, NSW, Australia – 100 – 499 Employees)

Best Apps of the Year
Gold Winner
FleishmanHillard (Washington, DC USA – 500 – 2,499 Employees) for That Guy “Buzzed” (Defense Health Agency)

Best Website of the Year – Best Mobile/ Tablet Friendly Site
Gold Winner
FleishmanHillard (Washington, DC USA – 500 – 2,499 Employees) for ThatGuy.com

Best Website of the Year – Best Overall Web Design (1 – 10 Employees)
Gold Winner
Emerging Media (Nyack, NY USA – 1 – 10 Employees) for http://emergingmediapr.com

Best Website of the Year – Best Overall Web Design (500 – 2,499 Employee)
Gold Winner
FleishmanHillard (Washington, DC USA – 500 – 2,499 Employees) for ThatGuy.com

Best Website of the Year – Best Web Writing/Content
Gold Winner
FleishmanHillard (Washington, DC USA – 500 – 2,499 Employees) for ThatGuy.com

Best Video of the Year
Gold Winners
Arise Virtual Solutions (Miramar, FL USA – 100 – 499 Employees) for Imagine Arise https://vimeo.com/118855718
Verne Global (Falls Church, VA USA – 100 – 499 Employees) for Verne Global Data Center Fly-Through Tour https://www.youtube.com/watch?v=GWmoig1ghL4

Marketing Team of the Year
Gold Winner
Lisa Rhodes, Vice President of Marketing and Sales – Verne Global (Falls Church, VA USA – 100 – 499 Employees) – Team includes Adam Nethersole, Megan Bozman, Matt Pugh, Ken Chow & Connect2 Communications

Marketing Professional (non-executive marketing professionals) of the Year – USA
Gold Winner
Carly Kaplan, Global Marketing Manager – Arise Virtual Solutions Inc. (Miramar, FL USA – 100 – 499 Employees)

Marketing Executive of the Year – Asia-Pacific
Gold Winner
Gigi Liu Pui-Chi, Corporate Director – Marketing & Communications – The Executive Centre (Hong Kong SAR)