2013 Winners

3rd Annual 2013 PR World Awards

PR Campaigns of the Year

Awesome Campaign of the Year
Redline Communications Group, Inc. for Bring them back (Toronto, Canada)

Best use of Facebook Campaign of the Year
Bite Global for Adobe ANZ & Quiksilver’s “Design Our Line” Facebook competition

Best use of Online Communications Campaign of the Year
AMD for Social Media Launch of AMD’s ‘Never Settle: Reloaded’

Best Use of Social Media or Digital Media Campaign of the Year
MSLGROUP North America and Scope Bacon for April Fool’s Campaign

Best use of YouTube or Video Campaign of the Year
Bite Global for HTC 8X Video Promotion

Cause-Related Campaign of the Year
Andrew Frank Communications for Sound of Silence – Exxon Valdez Oil Spill Anniversary

Consumer New Product Campaign of the Year
Bite Global for Making HTC the One in Australia (Sydney, Australia)

Corporate Branding Campaign of the Year
Redline Communications Group, Inc. for Bring them back (Toronto, Canada)

Crisis or Issues Management Campaign of the Year
Sinopec for Sinopec’s Hong Kong plastic pellets crisis management (Hong Kong SAR)

Event Campaign of the Year
Infusionsoft for Face-to-face Isn’t Dead: Creating Brand Evangelists through a Media & Analyst Experience (Chandler, AZ, U.S.A.)

Global Campaign of the Year
Bond PR for Olympic Productivity Campaign

Green PR Campaign of the Year
Lippe Taylor for IKEA

Information Technology (Software) Campaign of the Year
Merritt Group for Tableau Software IPO 2013 (Reston, VA U.S.A.)

Information Technology (Services) Campaign of the Year
Hightail, and its PR agency Highwire for Say Hi to Hightail

Investor or Financial Communications Campaign of the Year
Redline Communications Group, Inc. for Bring them back (Toronto, Canada)

Nonprofit Campaign of the Year
National Safe Boating Council for Wear It! Campaign Increases Awareness of Boating Safety

Outbound Messaging Campaign of the Year
Redline Communications Group, Inc. for Bring them back (Toronto, Canada)

Security (Services) Technology Campaign of the Year
Prolexic Technologies, Inc. for Prolexic Quarterly Global Attack Report

Technology Campaign of the Year
ShopSavvy for Join FORA (Future of Retail Alliance)

Viral Marketing Campaign of the Year
Rapid Realty NYC for Tattoo Brand Ambassadors (Brooklyn, NY, USA)

CMO of the Year

Top 10
Beth Comstock, CMO and SVP of General Electric
Blair Christie, Senior Vice President and Chief Marketing Officer of Cisco Systems, Inc.
Jim Farley, EVP of Global Marketing, Sales and Service of Ford Motor Company
John Hayes, CMO of American Express Co
Kathy Savitt Chief Marketing Officer of Yahoo! Inc.
Lee Young-hee, Executive Vice President of Samsung (Mobile)
Lesya Lysyj, CMO of Heineken
Mark Speichert, CMO of L’Oréal
Patrice Bula, Executive Vice President Nestlé S.A.
Steve Shannon, V.P. Marketing at Hyundai Motor America

Honorable Mentions
Bala Venkat, CMO of Cenzic, Inc.
Dave Rowe, SVP and CMO of Rimini Street, Inc.
Elissa Fink, CMO of Tableau Software
Janet Roberts, CMO of Syniverse
Mariann McDonagh, CMO of inContact
Mike Trigg, Chief Marketing Officer of Hightail
Paul Price, Marketing Executive at MicroTech
Shrikant Latkar, VP of Marketing of InMobi
Steve Apfelberg, Vice President of Marketing of TriNet
Tom Murphy, CMO of Bradford Networks
Torsten George, Vice President, Worldwide Marketing and Products of Agiliance, Inc.

PR Companies and Performance

PR Agency of the Year
PMK*BNC

Best New PR Agency of the Year
Dynamo PR

Best Places to Work in PR
Nancy J. Friedman Public Relations, Inc.

Innovative PR Agency of the Year
Professional Public Relations

Most Admired PR Agencies
MWW

PR Agencies with Specialized Skills
Stephanie Barko, Literary Publicist

PR People

PR Executive of the Year
Leigh Day, Vice President of Marketing Communications of Red Hat

Media Relations Professional of the Year
Nenad Hervatin, PR, Marketing and New Business Manager of Hrenovka d.o.o.

In-house PR Team of the Year
Jessica Gueterman, VP of Marketing of Foundation Financial Group

Hybrid Team of the Year (consisting of members from both PR Agency and In-House)
Peter Taylor of Carnival Corporation (including brands Princess Cruises, P&O Cruises, Cunard, Seabourn, Carnival Cruise Lines, Holland America Line, P&O UK

PR Agency Team of the Year
Tim Johnson and Team – Stearns Johnson Communications, Inc.

Top 5 Women in PR
Barbara Bates, CEO & Founder of Eastwick Communications
Carrie Martz, Founder and CEO of Martz Agency
Huma Gruaz, President/CEO of Alpaytac
Lee Young-hee, Executive Vice President of Samsung (Mobile)
Tihomira Maria Svircevic, Head of PR, Marketing and New Business for Carpe Diem Group of Hrenovka d.o.o.

Innovations in PR

Innovations in PR
Idea Grove for Public Relations-Driven Inbound Marketing

PR Case Studies

Best Case Study for Asia-Pacific
P&O Cruises (Carnival Corporation) for Launching the world’s largest adventure park at sea – P&O Edge

Best Case Study for EMEA (Europe, Middle-East and Africa)
Alpaytac for PR Agency Builds Brand Recognition of Global Airlines

Best Case Study for USA
Emerging Media, Inc. for Building A Market Leader From Scratch

Best Case Study for Worldwide
Connect2 Communications for ADTRAN Customer WIN Campaign

Best Website, Blog, White Paper/Reports, Online Video, and Social Media categories

Advertisement (Online Display Banners) of the Year
Hightail for Don’t Get Dropped or Boxed

Advertisement (Print and Design) of the Year
Hightail for Don’t Get Dropped or Boxed

Blog of the Year
Marketo for Marketo Blog

Books (Printed or eBooks) of the Year
SOA Software, Inc. for API Best Practices eBook

Corporate Magazine/Collateral of the Year
Omnicom Media Group for Media Pulse http://www.omnicommediagroupmediapulse.com

Documentary, Commercial Video or Short Film
CVS Caremark for Hurricane Sandy ((add)ventures)

Online Video of the Year
science communications GmbH for Society in Science – Eureka
GoPro for GoPro HERO3: Black Edition – Smaller, Lighter and 2X More Powerful

PR Creativity of the Year
Omnicom Media Group for Media Pulse http://www.omnicommediagroupmediapulse.com

Tagline or Branding Slogan of the Year
SOA Software, Inc. for SOA Software Powering the API Economy

Website of the Year
Omnicom Media Group for Media Pulse http://www.omnicommediagroupmediapulse.com

White Paper of the Year
Marketing Maven Public Relations for Steps to Earn A Positive Return on Content (ROC)

PR Customer Satisfaction

BridgeView Marketing for Integrated PR, Marketing, and Measurement Program for Global DCIM Provider