2012 Winners

2nd Annual 2012 PR World Awards

PR and Marketing Campaigns

Best Use of Audio/Video (Broadcast)
Gold Winner
IFS North America for IFS Radio Network

Best Use of Social Media/Digital
Gold Winner
Ogilvy Public Relations for Blurb: Bringing Your Story to Life

Business-to-Business Campaign of the Year
Gold Winner
Qosmos for Deeper

Consumer Launch Campaign of the Year
Gold Winner
Emerging Media PR for Dirty Sexy Gadgets! – Launching A Consumer Product
Silver Winner
Ogilvy Public Relations for ASUS: Taking its Place in the High End Notebook Market
Bronze Winners
Hilton Hotels & Resorts for the Hilton Huanying Campaign
Ogilvy Public Relations for ZTE USA: From Traditionally White Label to Exclusively Red Carpet

Global Campaign of the Year
Gold Winner
Hilton Hotels & Resorts for the Hilton Huanying Campaign

Hospitality & Leisure Campaign of the Year
Gold Winner
Hilton Hotels & Resorts for the Hilton Huanying Campaign

Promotional Event Campaign of the Year
Gold Winner
Ogilvy Public Relations for ASUS: Taking its Place in the High End Notebook Market
Silver Winner
Ogilvy Public Relations for The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick’s Day

Small-Budget Marketing Campaign of the Year
Gold Winner
Qosmos for Deeper
Silver Winner
Ogilvy Public Relations for The Guinness Storehouse: The Friendliest Place on Earth for St. Patrick’s Day

Technology Campaign of the Year
Gold Winner
HP for HP Project Moonshot
Silver Winner
Blue Trumpet Group for No Wires? No Worries. Making Wireless Power the Next Cool Technology
Bronze Winners
Nadel Phelan, Inc. for Campaign for Abaca
Ogilvy Public Relations for ASUS: Taking its Place in the High End Notebook Market
Ogilvy Public Relations for Blurb: Bringing Your Story to Life
Ogilvy Public Relations for ZTE USA: From Traditionally White Label to Exclusively Red Carpet

All Other Campaigns (not listed above)
Gold Winner
Trainer Communications for Turning the Spotlight on Ernst & Young for its Entrepreneur of the Year Award Program

Websites, Blogs, White Paper, Product Literature, or Annual Report, Videos, Webinars, or online Advertisements, and Creativity

Websites
Gold Winner
Angie’s List
Silver Winner
Costco
Bronze Winners
Bhava Communications
Safeway
Walmart

Blogs
Gold Winner
Mindjet for Conspire
Silver Winner
Calysto Communications for PR Vibes™
Bronze Winners
Actiontec Electronics for Actiontec CrossTalk Blog

White Paper, Product Literature, or Annual Report
Gold Winner
Actiontec Electronics for Whitepaper on coax home networking

Videos, Webinars, or online Advertisements
Gold Winner
SquareTrade for SquareTrade’s Viral Campaign
Silver Winner
Lantronix, Inc. for Lantronix “I Can Print!” Video Campaign
Bronze Winners
Honda for Honda UNI-CUB Personal Mobility Device
SOA Software for Enterprise-Ready API Management

Creativity
Gold Winner
Cossette West for McDonald’s Coffee Pole
Silver Winner
Aternity Inc. for Facebook page
Bronze Winners
SOA Software for Enterprise-Ready API Management